Boutique brand & marketing agency Mallorca

Kreative Lane Studio & Co

We're a boutique brand and marketing agency in Mallorca, bringing strategy, content and digital together so the whole thing works harder.

Let's talk

01 About

Meet Lané

I'm Lané. I've spent more than 10 years in sales and marketing, so I care about how a brand looks, but I care just as much about whether it's pushing your business in the direction you want to grow.

That is why Kreative Lane brings strategy, identity, websites, photography and ongoing marketing into one clear direction. I learn your business, find what is getting lost, and turn it into a brand people can understand, trust and remember.

Lané Hanekom sitting with her phone and notebook in the Kreative Lane Studio workspace

02 Services

How we help

Good marketing works best when every piece is pulling in the same direction. Bring us in for one part, or let us connect the whole picture.

We’re not very good at keeping things casual. Once we’re in, your business becomes our obsession.

Rebrands

Your business has grown, but your brand is still in 2010. We bring it up to speed with clear positioning, sharper messaging and a visual identity built for where you are going.

Launches

A launch should feel exciting, not like twelve deadlines arriving at once. We shape the strategy, campaign, content and rollout from first idea to go-live.

Brand activations

IRL is the new Offline. We create interactive, time-bound experiences that bring your brand to life and build real emotional connections.

Creative direction

The big idea, the visual world and all the details that make it recognisably yours. We direct campaigns, shoots and brand moments from concept to delivery.

Social media management

Planning, captions, scheduling and ongoing visibility, so your brand stays present without you panic posting at 9pm.

Brand consultancy

For the moments when you know something needs to change, but cannot see the next move yet. We bring clarity to positioning, messaging, offers and direction.

Content shoots

Lifestyle, product, property and behind-the-scenes shoots planned around what the business needs, not just what looks nice on the grid.

Website design

A digital home that does more than look good. We design websites and online stores that build trust, hold attention and turn interest into action.

03 Selected work

Some of our recent work

Alcadena brand identity and launch content, Mallorca

Alcadena

Identity · Web · Photography · Mallorca

A purpose-driven clothing brand from Mallorca. We joined at day one, built the identity, designed the website and shot the launch content.

Pizza del Barrio pizza box artwork, illustrated logo with hand drawn ingredient wreath

Pizza del Barrio

Naming · Brand identity · Marratxí

A neighbourhood pizza takeaway in Ses Cases Noves, Marratxí. We joined at the dream stage, found the name, built the identity and gave it a brand that belongs in the neighbourhood.

My African Med, a cane chair and straw hat outside a rustic Mallorca house with blue shutters and an olive tree in a terracotta pot

My African Med

Logo · Shopify · Creative direction · Mallorca

An artisanal ecommerce brand in Mallorca. We created the logo, built the Shopify store and led the creative direction and photography for social.

04 Photography

Through the lens

Photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them.

Elliott Erwitt
Rustic Mallorca facade with blue shutters, an olive tree in a terracotta pot and a straw hat resting on a cane chair
Contemporary Mallorca villa in warm render and stone with an olive tree beside a green-tiled pool
Rustic-luxe living room with a linen sofa, woven pendant lamp and carved wooden bird mobiles
Woman in a green-patterned swimsuit sitting on coastal rocks at golden hour
Villa pool with pastel swim rings drifting on turquoise water beside a wisteria-draped terrace
Luxury dressing area in travertine and oak with a black marble vanity and sculptural stool
Woman in a striped dress and straw hat reading on a cane bench in a sunlit hay field
Covered terrace with white-cushioned lounge chairs, an olive tree and a timber-slat facade
Contemporary Mallorca villa at dusk with a lit interior, pool, loungers and parasol
Covered terrace dining table set with woven chairs overlooking a hay field
Traditional Mallorca window with blue louvred shutters, geraniums and two cane chairs on the lawn
Rustic stone courtyard with a palm, cane chairs and a small wooden table
Woman in a green-patterned swimsuit by the sea at golden hour
Country garden with hay bales, bougainvillea and woven outdoor furniture
Back view of a grey Alcadena tee at sunset over the sea
Classic sailing yacht with crew on deck cutting through deep blue sea
Minimalist white sail against a clear blue sky

05 Ethos

A few things

That we care about

06 FAQ

Good questions

Where are you based, and do you work outside Mallorca?

Mallorca, proudly. Most of our work happens here and across the Balearics, but we also work with international clients remotely. For shoots, openings and workshops, we are happy to travel when the work needs us in the room.

What kinds of businesses do you usually work with?

Property, hospitality and lifestyle are familiar ground, but good ideas are not limited to three sectors. We also work with retail, food, service and founder-led businesses. The fit matters more than the label: if you care about building the brand properly, we will probably get on.

What services do you handle?

Rebrands, launches, brand activations, creative direction, social media management, brand consultancy, content shoots and website design. That is the list. The real work is choosing what your business needs and making every part pull in the same direction.

Do you take one-off projects, retainers, or fractional marketing work?

All three. You can bring us in for a focused brand or website project, ongoing content and social support, or senior marketing direction without adding a full-time role.

How does a typical project work?

We start by learning your business, goals and deadline. Then we define the strategy and scope, create in clear stages, and launch with a plan for what comes next. You will see the thinking as it develops, so there are no dramatic reveals or mysterious disappearing acts.

How long does a typical project take?

A focused brand or campaign project usually takes three to six weeks. A full brand and website build with photography and ecommerce is closer to two to four months. Timing depends on the scope, feedback and how ready the content is. Either way, you get a clear plan before we begin.

How do you price?

Focused projects have a fixed fee once the scope is clear. Ongoing work runs on a monthly retainer. We do not use a standard rate card because the work is shaped around the business, but tell us your budget early and we will be straight with you about what it can do.

How quickly can you start?

It depends on the calendar and the brief. Audits and advisory work can often begin within a couple of weeks. Full brand and website builds usually need a proper slot, often three to six weeks out. Send us your ideal timing and we will tell you what is realistic.

Can you take over from another agency, or pick up a half-finished project?

Yes, after a short audit. We review the existing brand, website, content, contracts and platform setup before quoting. Half-finished projects tend to come with context, and we would rather understand it than price from a guess.

How are revisions and approvals handled?

Every project has clear review points, with two to three rounds per phase included. We ask for one decision-maker on your side and written approval at each stage. It keeps the work moving and saves everyone from revisiting a decision three weeks later.

What happens after launch?

We can stay involved through hosting, maintenance, content, campaigns, social and quarterly reviews. We keep reporting useful: what went live, what changed, what worked and what needs attention next. No decorative dashboards.

07 Contact

Let's talk

We love a good chat. Reach out, tell us about your business, and let's see if we're a good fit.