Alcadena
A purpose-driven clothing brand from Mallorca. We built the identity, designed the website and created the imagery that introduced it to the world.
Boutique brand & marketing agency Mallorca
We're a boutique brand and marketing agency, shaping the story, the look and the message that gets your business in front of the right people.
01 About
I'm Lané, founder of Kreative Lane. I was born and raised in Cape Town, South Africa, and now call Mallorca home. More than 15 years in sales and marketing, along with travelling and building a life abroad, have shaped the way I see brands, businesses and the people behind them.
Different places do business differently, but one thing never changes: people want to connect with people. Especially when so much of life happens through a screen. At Kreative Lane, we get to know your business and shape the strategy, identity, content and message that connects you with the people you're here for.
02 Services
We’re not very good at keeping things casual. Once we’re in, your business becomes our obsession.
Your business has grown, but your brand is still in 2010. We bring the positioning, messaging and visual identity up to date.
Launching something new should feel exciting. We handle the strategy, campaign, content and rollout from first idea to launch day.
IRL is the new Offline. We create experiences that bring your brand into the room and give people something real to connect with.
The idea, the visual world and the details that make it recognisably yours. We take campaigns, shoots and brand moments from concept to delivery.
Strategy, planning, captions, scheduling and day-to-day visibility.
Personal brand and social strategy for founders who want clarity on what to say, how to show up and where to focus their energy. We shape your direction together, then provide hands-on guidance to help you put it into practice.
When you are too close to the business to see the next move, we bring a fresh perspective to your positioning, messaging, offers and direction.
Lifestyle, product, property and behind-the-scenes shoots with a plan behind them. Pretty is welcome; useful is essential.
Your website is one of the hardest-working parts of the business. We make sure it looks the part.
03 Selected work
A purpose-driven clothing brand from Mallorca. We built the identity, designed the website and created the imagery that introduced it to the world.
It started as a dream for a neighbourhood pizza takeaway in Ses Cases Noves, Marratxí. We named it, built the identity and turned it into a brand that belongs in the neighbourhood.
An artisanal ecommerce brand in Mallorca. We created the logo, built the Shopify store and shaped the visual world around it.
04 Photography
Photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them.
05 Ethos
A few things
06 FAQ
Mallorca, proudly. Most of our work happens here and across the Balearics, but we also work with international clients remotely. For shoots, openings and workshops, we are happy to travel when the work needs us in the room.
Property, hospitality and lifestyle are familiar ground, but good ideas are not limited to three sectors. We also work with retail, food, service and founder-led businesses. The fit matters more than the label: if you care about building the brand properly, we will probably get on.
Rebrands, launches, brand activations, creative direction, social media management, brand consultancy, content shoots and website design. That is the list. The real work is choosing what your business needs and making every part pull in the same direction.
All three. You can bring us in for a focused brand or website project, ongoing content and social support, or senior marketing direction without adding a full-time role.
We start by learning your business, goals and deadline. Then we define the strategy and scope, create in clear stages, and launch with a plan for what comes next. You will see the thinking as it develops, so there are no dramatic reveals or mysterious disappearing acts.
A focused brand or campaign project usually takes three to six weeks. A full brand and website build with photography and ecommerce is closer to two to four months. Timing depends on the scope, feedback and how ready the content is. Either way, you get a clear plan before we begin.
Focused projects have a fixed fee once the scope is clear. Ongoing work runs on a monthly retainer. We do not use a standard rate card because the work is shaped around the business, but tell us your budget early and we will be straight with you about what it can do.
It depends on the calendar and the brief. Audits and advisory work can often begin within a couple of weeks. Full brand and website builds usually need a proper slot, often three to six weeks out. Send us your ideal timing and we will tell you what is realistic.
Yes, after a short audit. We review the existing brand, website, content, contracts and platform setup before quoting. Half-finished projects tend to come with context, and we would rather understand it than price from a guess.
Every project has clear review points, with two to three rounds per phase included. We ask for one decision-maker on your side and written approval at each stage. It keeps the work moving and saves everyone from revisiting a decision three weeks later.
We can stay involved through hosting, maintenance, content, campaigns, social and quarterly reviews. We keep reporting useful: what went live, what changed, what worked and what needs attention next. No decorative dashboards.
07 Contact
We love a good chat. Tell us about your business and where you want to take it. We'll see if we're the right people to help.