Alcadena
A purpose-driven clothing brand from Mallorca. We joined at day one, built the identity, designed the website and shot the launch content.
Boutique brand & marketing agency Mallorca
We're a boutique brand and marketing agency in Mallorca, bringing strategy, content and digital together so the whole thing works harder.
01 About
Meet Lané
I'm Lané. I've spent more than 10 years in sales and marketing, so I care about how a brand looks, but I care just as much about whether it's pushing your business in the direction you want to grow.
That is why Kreative Lane brings strategy, identity, websites, photography and ongoing marketing into one clear direction. I learn your business, find what is getting lost, and turn it into a brand people can understand, trust and remember.
02 Services
Good marketing works best when every piece is pulling in the same direction. Bring us in for one part, or let us connect the whole picture.
We’re not very good at keeping things casual. Once we’re in, your business becomes our obsession.
Your business has grown, but your brand is still in 2010. We bring it up to speed with clear positioning, sharper messaging and a visual identity built for where you are going.
A launch should feel exciting, not like twelve deadlines arriving at once. We shape the strategy, campaign, content and rollout from first idea to go-live.
IRL is the new Offline. We create interactive, time-bound experiences that bring your brand to life and build real emotional connections.
The big idea, the visual world and all the details that make it recognisably yours. We direct campaigns, shoots and brand moments from concept to delivery.
Planning, captions, scheduling and ongoing visibility, so your brand stays present without you panic posting at 9pm.
For the moments when you know something needs to change, but cannot see the next move yet. We bring clarity to positioning, messaging, offers and direction.
Lifestyle, product, property and behind-the-scenes shoots planned around what the business needs, not just what looks nice on the grid.
A digital home that does more than look good. We design websites and online stores that build trust, hold attention and turn interest into action.
03 Selected work
A purpose-driven clothing brand from Mallorca. We joined at day one, built the identity, designed the website and shot the launch content.
A neighbourhood pizza takeaway in Ses Cases Noves, Marratxí. We joined at the dream stage, found the name, built the identity and gave it a brand that belongs in the neighbourhood.
An artisanal ecommerce brand in Mallorca. We created the logo, built the Shopify store and led the creative direction and photography for social.
04 Photography
Photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them.
05 Ethos
A few things
06 FAQ
Mallorca, proudly. Most of our work happens here and across the Balearics, but we also work with international clients remotely. For shoots, openings and workshops, we are happy to travel when the work needs us in the room.
Property, hospitality and lifestyle are familiar ground, but good ideas are not limited to three sectors. We also work with retail, food, service and founder-led businesses. The fit matters more than the label: if you care about building the brand properly, we will probably get on.
Rebrands, launches, brand activations, creative direction, social media management, brand consultancy, content shoots and website design. That is the list. The real work is choosing what your business needs and making every part pull in the same direction.
All three. You can bring us in for a focused brand or website project, ongoing content and social support, or senior marketing direction without adding a full-time role.
We start by learning your business, goals and deadline. Then we define the strategy and scope, create in clear stages, and launch with a plan for what comes next. You will see the thinking as it develops, so there are no dramatic reveals or mysterious disappearing acts.
A focused brand or campaign project usually takes three to six weeks. A full brand and website build with photography and ecommerce is closer to two to four months. Timing depends on the scope, feedback and how ready the content is. Either way, you get a clear plan before we begin.
Focused projects have a fixed fee once the scope is clear. Ongoing work runs on a monthly retainer. We do not use a standard rate card because the work is shaped around the business, but tell us your budget early and we will be straight with you about what it can do.
It depends on the calendar and the brief. Audits and advisory work can often begin within a couple of weeks. Full brand and website builds usually need a proper slot, often three to six weeks out. Send us your ideal timing and we will tell you what is realistic.
Yes, after a short audit. We review the existing brand, website, content, contracts and platform setup before quoting. Half-finished projects tend to come with context, and we would rather understand it than price from a guess.
Every project has clear review points, with two to three rounds per phase included. We ask for one decision-maker on your side and written approval at each stage. It keeps the work moving and saves everyone from revisiting a decision three weeks later.
We can stay involved through hosting, maintenance, content, campaigns, social and quarterly reviews. We keep reporting useful: what went live, what changed, what worked and what needs attention next. No decorative dashboards.
07 Contact
We love a good chat. Reach out, tell us about your business, and let's see if we're a good fit.