A purpose-driven clothing brand out of Mallorca. We were in from day one, built the identity, helped design the site, and shot the launch content ourselves.
Alcadena
Selected project
Kreative Lane Studio
No fluff. No filler. No team of strangers. Just strategy, design and channels that pull together, run by the team who answers your email.
Open for new work · 2026
Hello
We're a small Mallorca studio that does the lot, strategy, identity, websites, photography and the ongoing marketing, so you're not stitching five freelancers together and hoping they match. Local brands, international brands, same standard.
Lané Hanekom started the studio in 2017, after ten years in hospitality, sales and creative direction. We work with people who want to grow, not just look the part. Property, hospitality and lifestyle? That's home turf.
And we get a little obsessed. Your business becomes ours, we treat it like our own, celebrate the wins like they're ours and lose sleep over the rest.
Hire us for one thing or the whole lot. Strategy first, then the creative and channels to back it up. No guesswork, no filler.
Names, logos, identity, packaging, the works. From first scribble to a brand system you can run yourself.
Positioning, messaging, channel plans, growth roadmaps. The bit that makes the pretty stuff sell.
Websites and online stores built around your brand, Shopify, WooCommerce or a custom build, whatever fits. Fast, good-looking, and easy for people (and Google) to find.
Lifestyle, product and property shoots, plus the direction and planning behind them. Content with a point, not just pixels.
Launches, social, sales tools, the customer experience. We turn the strategy into reach, and reach into sales.
A purpose-driven clothing brand out of Mallorca. We were in from day one, built the identity, helped design the site, and shot the launch content ourselves.
Selected project
A neighbourhood pizza takeaway in Ses Cases Noves, Marratxí, bought by close friends of the studio. We were there from the dream stage, picked the name, built the identity, and made it feel like it belongs to the neighbourhood.
Selected project
An artisanal ecommerce shop in Mallorca. We made the logo, built the Shopify store, and ran the creative direction and photography for their socials.
Selected project
Photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them.
A few things
Mallorca, and proudly so. Most of our work is here and across the Balearics, but we take international clients remotely all the time. Some things are just better in person, shoots, openings, brand workshops, and we'll travel for those.
All sorts, really. We've done plenty of property, hospitality and lifestyle work, but we're not limited to it, retail, food, services, founder-led businesses, we're up for most things. The sector matters less than the fit: if you want a real brand built with care, not a template off the shelf, we'll get on.
Brand identity, strategy, websites and ecommerce, photography and content, campaigns, and ongoing social. The menu isn't the point. What matters is that your brand, your channels and your day-to-day marketing all sound like the same person.
All three. A one-off brand or website project, a monthly retainer for content, social and marketing rhythm, or a fractional marketing-lead seat when you need senior direction without hiring in-house.
Four phases: Discover (a call to get the business, goals and deadline), Define (strategy, positioning, scope; you see the thinking before the price), Create (design, build, shoot, write; short cycles, reviewed as we go), Launch & refine (go live, measure, iterate). Retainers run plan → deliver → review → refine, every month.
A focused brand or campaign project is usually three to six weeks. A full brand-and-website build with photography and ecommerce is more like two to four months. Depends on how fast feedback comes and whether your content's ready. Either way, you get a real timeline.
Fixed project fee once the scope is clear, or a monthly retainer for ongoing work. We don't do standard rate cards. Bespoke work doesn't fit them. Got a budget? Tell us on the first call and we'll say straight what's doable, or whether we're honestly not the right studio for it.
Depends on the calendar and the brief. Advisory or audit work can usually kick off in a couple of weeks; full brand or website builds need a proper slot, often three to six weeks out. Drop us a short note with your timing and what you've already got.
Yes, but only after a short audit. We need to see the existing brand, site access, content, contracts and platform setup before we quote. Takeover jobs always hide some cleanup, so phase one is a paid audit, not a guess.
Every project has set review points, so feedback lands at the right moment, not after everything's built. Two to three rounds per phase, baked in. One decision-maker your side, one ours, and we ask for sign-off in writing so nothing drifts.
We can stick around for hosting, maintenance, content updates, campaigns, social and a quarterly review. We keep measurement practical: what shipped, what changed, what worked, what's next. No dashboards for the sake of dashboards.
Got a project, or just a half-formed idea? Send it over by email or WhatsApp. You'll get a real reply from a real person, and the strategy, creative and delivery all stay in-house.